According to data recently published by the investigation throughout the world and consultancy Kline & Company, U.S. sales in cosmetics and toiletries fell 0.8% in 2009, not a bad drop in the light of recent market situation and the last major recession in 1991, when sales fell 1.9%. Figures published by Cosmetics & Toiletries USA 2009 Report shows that sales totaled $ 35.5 billion at the manufacturers.
Side effects of the economic crisis has weakened consumer confidence and spending. The trade in luxury goods and professional classes suffered the worst declines, while the mass market and direct sales have managed to hold their own.
In addition to the products at competitive prices, new consumers are focused on the value showing a preference for products that include multiple benefits. Anti-aging skin features such as firmness and reduce wrinkles and fine lines continue to attract consumers who are willing to pay a high price. SPF has also become popular in the beauty segment. Conviction of an association of sunlight with encouraging signs of aging is both skin care and makeup vendors add SPF specifications in their products, however, this trend is far from winning sales growth Last year the two figures, sun care category.
While the lipsticks and lip gloss was reduced by 5.3% in 2009, he was the face makeup, lipstick as false in 2008. nail polish was the winner and the only category to show a double-digit growth, reaching 14.3% growth in return because the color of nail fashion of 2009 and the passage of Nail Salons application at home and economic instability led consumers to give the visiting room. Nail marketing industry also responded well to consumer demand and focuses on new versions, offering a wide range of new consumer products concerned ravaged by recession.
The kind of perfumery has suffered most, while other amenities, which include personal hygiene products, shaving products, deodorants and less experienced.
“The market of perfumery besieged hit even harder in 2009 than it did in 2008 when we began to see a serious decline,” said Nancy Mills, industry manager of consumer products practice Kline. “There are a number of factors contributing to this, including perfume losing its appeal as a gift, and the selection of fragrances that leads to consumer confusion overpopulation. In addition, antibacterial hand gel was one year exceptional, with sales driven in part by the unfortunate outbreak of H1N1. It is clear that the purchases of small practices and tastes keeps industry alive during this very difficult. “
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